What could possibly go wrong? Pt. — 4

What could possibly go wrong? Pt. — 4

The only number the consumer hears and remembers is the one you blurted out during the initial meeting. If you gave a range, the consumer only heard the lower number. It’s human nature. I always found that there is only one correct answer to any pricing question, and that universal answer is, “It depends ... Let me get back to you after doing some research.”

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