The process of acquiring new customers for a small or medium sized service business is a lot different than it was just a decade or so ago. Back then, you likely could pick up ample potential business opportunities with good word-of-mouth references or when someone sees your signage on the block, on the road or through direct mailers. But not so much anymore.
Online reputation has big impact on service businesses
Welcoming or even requesting customer input on user-generated review sites can be a good way to boost credibility Some industry experts believe negative reviews seem to carry a lot more clout than positive ones It is good policy to be responsible to customer complaints and actively try to resolve the issue