Since 2005, when it launched, YouTube, www.youtube.com, has evolved from being primarily a place for uploading personal videos to an incredibly popular mainstream social media platform that an increasing number of HVAC and plumbing contractors use (free) to post promotional videos.
YouTube as a strategic marketing platform for plumbing contractors
The majority of uploads are relatively brief and includes an introduction to the company via a montage of photos or live action video. Some also include a direct link to the company website. Many video genres are popular, including how-to's, troubleshooting, training videos, glowing testimonials from very happy customers, long-form talking head infomercials explaining a full range of services, and animated helpful tips directed to DIY homeowners.