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YouTube as a strategic marketing platform for plumbing contractors

The majority of uploads are relatively brief and includes an introduction to the company via a montage of photos or live action video. Some also include a direct link to the company website. Many video genres are popular, including how-to's, troubleshooting, training videos, glowing testimonials from very happy customers, long-form talking head infomercials explaining a full range of services, and animated helpful tips directed to DIY homeowners. 

Since 2005, when it launched, YouTube,, has evolved from being primarily a place for uploading personal videos to an incredibly popular mainstream social media platform that an increasing number of HVAC and plumbing contractors use (free) to post promotional videos.

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