groSolar announces new VP of marketing

WHITE RIVER JUNCTION, VT. — groSolar, a distributor, installer and integrator of solar energy solutions for residential and commercial installations, announced the appointment of Gaelan Brown, a former senior marketing manager for Green Mountain Coffee Roasters, as the company’s vice president of marketing.

During his four-year tenure at Green Mountain Coffee Roasters, Brown developed direct marketing and retail channels. As co-founder and VP of sales and marketing for, Brown spearheaded a patented web-marketing platform in partnership with eBay, Yahoo, Amazon, Ubid, Overstock and other online companies.

"His professional resume was sparkling," said groSolar’s CEO Jeff Wolfe. "A lot of really great resumes cross my desk, and besides his impressive experience — Gaelan's extracurriculars were a perfect fit. Solar isn't just a job, it's a commitment, and to be on our team you really need to be a believer."

When not launching marketing campaigns, Brown writes about alternative energy and environmental issues for two Web sites, and Brown also co-founded the Carbon Shredders Web site as a "beta test" for the Do Your Part program developed by ICF Intl., a global services firm that partners with government and commercial clients, delivering consulting services and technology solutions in energy, climate change, environment, etc.

"Some people complain about bringing their work home with them," said Brown. "I'm looking forward to bringing more of myself into work. It's an honor to be working for such a prolific and forward-thinking company like groSolar where my personal values and professional interests are fully aligned. I am excited to be charged with educating the public that solar is not only affordable, but a solid long term investment in a world with very few 'sure bets'."

Brown's vision for the company is to cultivate a marketplace of ideas in which solar power systems are as common as programmable thermostats and wireless local area networks.

"By providing people with a pathway to become part of the solution," he said, "groSolar will continue to show, one solar-powered-watt at a time, that solar power is indeed what the world needs, now."

Founded in 1998, groSolar is a 100% U.S.-owned distribution company in the solar industry. The company has offices and warehouses across the continent, distributing solar electric and solar hot water systems. The company integrates components from leading solar manufacturers, including Evergreen Solar, PanelClaw, Motech, Heliodyne, SMA, Fronius and UniRac into simple solar energy solutions for customers that generate clean, reliable energy for decades.

TAGS: Solar