Niche Market

CONTRACTOR DELIVERS THE HIGH-VOLUME FIRMS THAT ACCOUNT FOR 90% OF SPENDING

SIC 1711:
THE COMMERCE DEPARTMENT’s TOTAL
UNIVERSE OF PLUMBING, HEATING AND
AIR CONDITIONING CONTRACTOR FIRMS

FIRMS ACCOUNTING FOR 90% OF ALL BUSINESS DONE

FIRMS REACHED BY CONTRACTOR MAGAZINE

Sources:
U.S. Department of Commerce, 8/95
Publisher’s Unit Count, 1998

ONLY CONTRACTOR MEETS PHCP CONTRACTORS' TOTAL INFORMATION NEEDS!

• Contractors generally do not specialize in just one type of work
• The average Contractor reader performs 5 different types of work
• As the only news magazine covering all facets of the market, Contractor is the one publication that meets contractors’ total information needs

• And all in the high-impact environment of a tabloid!

TYPES OF WORK CONDUCTED BY CONTRACTOR SUBSCRIBERS

THE BEST MARKET COVERAGE

Only in CONTRACTOR your advertising reaches ...

• 39,400 contractor firms in all disciplines of mechanical contracting: plumbing, heating, air conditioning and piping.
• High-volume firms which account for nearly 90% of the total market spending.
• Firms serving all market sectors: residential, commercial, institutional and industrial.
• 50,000 contractor subscribers, the largest audience of buying influences in the market.
• 44,900 management subscribers, more contractor management than any other publication in the market.

  WE’LL PROVE IT TO YOU!

  To maintain its circulation leadership, CONTRACTOR uses the most strict and comprehensive subscriber qualification program in the market. This program allows CONTRACTOR to document to you the value of its circulation for your advertising program.

  CONTRACTOR’s is the largest and most influential audience available to advertisers in the mechanical PHCP market.

  And we can prove it!