MOKENA, ILL. — Manufacturers of hydronic heating and cooling equipment for the commercial market see a usurper taking market share away from them and they have decided to fight back. Their opponents are manufacturers of variable refrigerant flow air conditioning and heat pumps who, the hydronic manufacturers contend, are appealing directly to building owners by glossing over some important facts.
Hydronics manufacturers decide to fight back
Members of the Hydronics Industry Alliance - Commercial firmed up their marketing plans at a meeting here in June. The group hopes to assemble a war chest of $200,000 for marketing directly to building owners and consulting engineers. The theme of the marketing campaign is simple - "Water, The Natural Choice." The campaign will focus on water as a heat transfer medium being safe and efficient, modern, proven and engineered for flexibility.