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New water heating efficiency standards ― marketing opportunity or obstacle? iStock/Thinkstock

New water heating efficiency standards ― marketing opportunity or obstacle?

While it’s easy to point out all the changes NAECA has created, what contractors may be failing to see is the opportunity it’s produced Talk to homeowners about this appliance in terms of long-term value, not just up-front cost Water heaters can be a green selling point for eco-conscious customers Now’s the time to focus instead on what contractors and industry professionals stand to gain in this new era

New federal water heater efficiency regulations went into effect April of this year, bringing a whole host of changes for contractors installing and servicing these appliances. Higher energy factor ratings are now required on all residential gas, electric, oil storage tank and tankless water heaters, and the change has not only impacted how water heaters are manufactured, it’s created changes for contractors and homeowners, too.

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