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The New Flat Rate
Rodney Koop and Danielle Putnam.

Putnam, Koop to be Featured Speakers at AHR Expo

Jan. 17, 2023
The New Flat Rate leadership team to lead conversation on pricing, expanding services.

DALTON, GA — The New Flat Rate, the No. 1 price generating software for home service contractors, will have two featured speakers during the upcoming AHR Expo, Feb. 6-8. President Danielle Putnam and CEO Rodney Koop will host two industry sessions in conjunction with Women in HVACR covering a range of topics regarding pricing and expanding services.

Water Restoration and IAQ Solutions

Koop’s session will take place on Feb. 7 from 10:30 a.m. to 11:30 a.m. at booth B310. Titled “Water Restoration and Indoor Air Quality Solutions,” Koop will be teaching contractors how to uncover profitable solutions and expand their business with water restoration and IAQ services.

“As business owners, sometimes we get so caught up in the day-to-day operations that we don’t have time to explore new ideas that could take our company to the next level,” said Koop. “There is a multitude of opportunities out there that contractors can use to maximize their growth. Water restoration and IAQ solutions can provide high profit work year-round, and this session will show contractors how to leverage those opportunities for their benefit.”

How to Effectively Increase Your Pricing

Putnam’s session “How to effectively increase your pricing” is on Feb. 7 from 1 p.m. to 1:30 p.m. at booth B312. The industry session is geared toward helping contractors learn how to effectively increase their pricing and safely discover what their market will bear.

“Finding the perfect price for your services can be the difference between maximizing your profits and your business failing,” said Putnam. “With the world constantly changing, contractors have to evolve and change their service pricing. Inflation, labor and material shortages have played a major role in the HVAC industry, and this session will teach contractors how to adapt to those changes.”

AHR Expo is the essential event for HVACR professionals attracting the most comprehensive gathering of the industry from around the globe each year. The three-day event provides a unique forum where manufacturers and suppliers of all sizes and specialties come together to share ideas.

For more information about The New Flat Rate, please visit

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