Digital marketing services company Blue Corona made almost 30 videos for contractors at Comfortech 2015.
The company set up their own video room just off the show floor to shoot in, and offered their services free of charge so contractors could show their businesses and themselves in the best possible light.
The immediacy, intimacy and impact of video is something that can only be matched in person. According to Lexie Bond, content marketing manager for Blue Corona:
Anyone can build a website, and anyone can pretend to be someone online, and claim to have many testimonials... but unless you can see the person and get to know them, it’s hard to trust what you see online. Videos add a lot of credibility to these companies, and they let prospective customers get to know them before they call.
Read the full story on the Contracting Business website.