For more than 20 years, Matt Michel served as the President of Service Nation, a group founded in July of 2002 as Service Roundtable. The organization is a collaboration of leading contractors, sharing knowledge and best practices to improve sales, marketing, operations, and profitability. Today the group boasts more than 5,000 members.
And for more than a decade, Matt has contributed a monthly column to CONTRACTOR to share his accumulated experience with our readers. While the masthead reads “Matt Michel: On Marketing,” he has covered topics including fraud prevention, service agreements, fleet management, workforce development, and even meditations on the state of -- and the future of -- the plumbing trade.
Through all his writing one common theme stands out: success. That with the right mindset, the right tools, and the right people there is no limit to the success your business can achieve. For a magazine that has as its motto, "Helping contractors run a better business," Matt Michel has been the perfect fit. Now that Matt and his Service Nation co-founder David Heimer have decided to step down from their leadership positions (at the end of 2022), we thought it was an ideal time to publish this collection of some of our (and our readers') favorite columns from recent years. We hope the advice within helps you take your business to the next level.