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eBook: Building Your Plumbing Business Brand

Nov. 3, 2023
The articles collected here will give you guidance on how to build your brand into something respected, depended on, and instantly recognized.
You have the skills, the tools, the staff—the processes and procedures all in place. You've built a plumbing business you're proud of, one that can deliver quality services at a fair price to your customers.

But so many people in the trades stumble when it comes to the next step on the road to success: creating a brand identity that will resonate with their customers and potential customers. A brand that can be the launchpad for successful marketing campaigns for years to come.

A brand is just a quick shorthand for "this is who we are, this is what we do." As simple as a name, a logo, and maybe a short phrase or color combination. Symbolic—but like any symbol it can become loaded with meanings and associations: quality, friendliness, value, professionalism.

In the pages that follow you will find advice on how to develop a logo and choose a name but, more importantly, you'll find guidance on how to build your brand into something respected, depended on, and instantly recognized. A brand that is a customer's first choice, whatever their plumbing needs might be.

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