But so many people in the trades stumble when it comes to the next step on the road to success: creating a brand identity that will resonate with their customers and potential customers. A brand that can be the launchpad for successful marketing campaigns for years to come.
A brand is just a quick shorthand for "this is who we are, this is what we do." As simple as a name, a logo, and maybe a short phrase or color combination. Symbolic—but like any symbol it can become loaded with meanings and associations: quality, friendliness, value, professionalism.
In the pages that follow you will find advice on how to develop a logo and choose a name but, more importantly, you'll find guidance on how to build your brand into something respected, depended on, and instantly recognized. A brand that is a customer's first choice, whatever their plumbing needs might be.