A. O. Smith announced today the appointment of David S. Chisolm as vice president-marketing for its North American water heater business.

In his new role, Chisolm will be responsible for strategic marketing, product planning, and promotional activities for all of A. O. Smith’s water heating brands.  In addition, he will lead the company’s marketing and product management functionsto ensure alignment with the key growth initiatives of the organization. 

“David has a thorough knowledge of our business, our customers, and our distribution channels,” Kevin Wheeler, president and general manager of A. O. Smith’s North American, India, Europe, and Export (NAIEE) business unit, observed.  “He also has expanded our technology capabilities—especially our web and social media presence—to help create greater demand for our products in all business channels.”

Chisolm has held a number of marketing management and brand management positions since joining A. O. Smith in 2004.  For the last two years, he has served as director-marketing for the North American water heater business. 

Prior to joining A. O. Smith, Chisolm worked in marketing and sales for Masco Bath Company, a manufacturer of bathtub showers, showers and bases, and other bathing systems, headquartered in Taylor, MI.