Social media trends contractors need to follow in 2015

As a small business, you’ve likely already delved into the world of social media. After all, every contractor needs to have a website and Facebook page in 2014. However, what do you need to be keeping an eye on for the New Year?

Contracting Business’ Hal Conick took a look at eight contractor online marketing trends for 2015, including the growth of customer spending through social media websites.

This could be a game changer across multiple industries, including HVAC. The ability to easily book appointment or buy services via social media can show companies where the money is in online spending.

With spending getting easier on these websites, it may be a good idea to small businesses to start thinking about whether they can budget money to advertise on Facebook and Twitter.

Read more about the trends you need to be keeping an eye out on in 2015.