By Veronica Johnson
As a contractor, you're competing in an industry with many different players, and it can be hard to differentiate yourself from the rest of the pack. But building your contractor brand doesn't have to be difficult; there are simple things you can do to make your company stand out from other contractors in your area. Let’s go over some ways that you can build your contractor brand image without breaking the bank!
#1 Define Your Persona: Be Unique!
Create a unique brand image by creating an avatar for your company. Having a brand persona you can work towards will allow others to easily identify with your brand and ultimately increase sales! For example, if you are targeting homeowners who have young families try using the phrase "The Family Builder" in all of your marketing materials or even use "Family" themed graphics to help create your company's unique brand.
#2 Create an Attractive Logo: Be Engaging
A logo is the face of your company. If you are not creating a professional-looking one, then people will assume that you operate in an unprofessional manner with no regard for quality or customer satisfaction. A contractor logo maker will do more for your brand than you may realize. It helps in getting inspiration or even find the right logo for your brand.
#3 Don't Rush the Process: Be Deliberate
Creating a unique contractor brand image doesn't happen overnight; oftentimes, it can take months or even years of consistent branding efforts before you start seeing top results. If possible, try to choose just one marketing channel that you will focus on for a set amount of time before moving onto another channel; this allows your branding efforts to have the best chance of being noticed. Once you have established yourself in one area, try branching out into other areas such as social media or blogging!
#4 Develop A Website: Be Professional
Having a website is the best way for homeowners to get a feel of who you are and what your company represents. Having an up-to-date design that accurately reflects your brand will help boost conversions, so it's important to invest in having a professional-looking site. You can always use web hosting services such as GoDaddy to help you get started.
#5 Develop A Social Media Presence: Be Communicative
An important aspect of building your contractor brand image is establishing a social media presence that will allow you to connect with current and future customers in the area where they are most likely to interact on these platforms. You can do this by using hashtags, having posts related specifically to your business, posting photos/videos that show your company in action, and responding to customers' comments/questions.
#6 Determine Your Business Goal: Be Focused
Once you know what your goal is, there are many different strategies to consider when trying to achieve it. Through the use of online resources and people who have been in a similar situation as yours, you can be sure that each strategy has been tested for effectiveness and will help lead your company toward achieving its goals.
#7 Market Research: Be Informed
Promoting your company is important, but it's even more important to make sure you know what kind of services are most in-demand. You can do this by being aware of any changes or developments happening within the industry, attending networking events for contractors where possible, and asking current customers about how they heard of your business so that you can get an idea of what marketing strategies are the most effective.
#8 Keep Up with The Trends: Be Active
As a contractor, you're constantly working with your customers to build/renovate homes and other buildings. It can be easy to get stuck in a routine, but it is important that you keep up with the latest trends so that your business stays relevant and competitive within the industry. By keeping current on new building materials, construction technologies, and industry news, you can stay ahead of the curve and ensure that your business is always providing customers with top-quality services.
#9 Develop A Uniformed Message: Be Consistent
Having a uniform message will help you to brand your business and make it easier for people to recognize. This can be done by using the same fonts, colors, verbiage in all of your marketing collateral so that potential customers know what kind of services you provide. You can also utilize social media platforms like Facebook or Instagram, where users are able to find and interact with businesses in their area. Having this uniform message will allow potential customers to recognize you when they see your ads, fliers, website, etc.
As you can see, building your contractor brand image doesn't have to break the bank! There are several things that you can do in order to make sure your company stands out from other contractors in your area without having to spend a lot of money.
Veronica likes reading, writing and exploring through her travel. With her freelance guest writing, she hopes to achieve both her passion and career in online content marketing. She writes on topics like business, advertising and digital marketing.