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EGIA Cracking the Code Weekly Show: "Sales Seeds vs. Sales Leads"
Sales leads are the lifeblood of any contracting company. But they don't just all out of the sky. So how can you grow them yourself?
David Holt of National Comfort Institute joins New York Times bestselling author Weldon Long to close out the ongoing series on performance measurement. This week, David explains the idea of identifying sales seeds through performance measurement early on and then, when business slows down, cultivating them into sales leads.
Plus, more on how to navigate the "Sales Hallway" with your customer, respond to their objections -- and come out on the other side with a closed deal and a satisfied customer.
Watch now on EGIA.org/CBS-Show before it enters the EGIA members-only archive on 8/10.
Weldon Long | New York Times Best Selling Author & Creator of the HVAC Sales Academy
Weldon Long is the NY Times Bestselling Author of The Power of Consistency and one of the nations leading experts on building profitable contracting companies. His clients include Direct Energy, Clockwork Home Services, FedEx, Dex Media, Carrier/Bryant Corporations, Goodman Manufacturing, Rheem/Ruud and many of the best service contractors in the nation. Dr. Stephen R. Covey, Tom Hopkins, Tony Robbins and the Napoleon Hill Foundation have endorsed his work and books. Learn more at www.HVACSalesAcademy.com or www.WeldonLong.com.