When the summer cools down or the winter warms up and business slows down, how can you make the phone ring? Special promotions.
This week, Weldon Long welcomes back Gary Elekes to explain how to use promotions -- and which specific promotions to use -- to drive revenue in those seasons when business isn't organically booming. Plus, tackling "three bids" and other questions.
All that and more, on this week's episode of Cracking the Code!
Watch now at EGIA.org/CBS-Show before it enters the EGIA members-only archive on November 16.
About the Author
Weldon Long
New York Times Best Selling Author & Creator of the HVAC Sales Academy
Weldon Long is the NY Times Bestselling Author of The Power of Consistency and one of the nations leading experts on building profitable contracting companies. His clients include Direct Energy, Clockwork Home Services, FedEx, Dex Media, Carrier/Bryant Corporations, Goodman Manufacturing, Rheem/Ruud and many of the best service contractors in the nation. Dr. Stephen R. Covey, Tom Hopkins, Tony Robbins and the Napoleon Hill Foundation have endorsed his work and books. Learn more at www.HVACSalesAcademy.com or www.WeldonLong.com.
