Are your prices too high? Maybe. But it's even more likely that they're too low. And that's the best way to work hard and still fail to make a profit.
This week, Weldon Long welcomes Gary Elekes to explain the proper way to set a service labor rate -- and how to establish a higher price that's justified and supported by your brand promise. Plus, Gary and Weldon talk about marketing and brand ideas to help your company stand out from a crowded marketplace.
All that and more, in the latest episode of EGIA’s Cracking the Code! Watch now at EGIA.org/CBS-Show before it enters the EGIA members-only archive on Feb. 22.
About the Author
Weldon Long
New York Times Best Selling Author & Creator of the HVAC Sales Academy
Weldon Long is the NY Times Bestselling Author of The Power of Consistency and one of the nations leading experts on building profitable contracting companies. His clients include Direct Energy, Clockwork Home Services, FedEx, Dex Media, Carrier/Bryant Corporations, Goodman Manufacturing, Rheem/Ruud and many of the best service contractors in the nation. Dr. Stephen R. Covey, Tom Hopkins, Tony Robbins and the Napoleon Hill Foundation have endorsed his work and books. Learn more at www.HVACSalesAcademy.com or www.WeldonLong.com.
