EGIA’s 'Cracking the Code' Weekly Show: Service Agreements as a Marketing Tool
Continuing his focus on the importance of service agreements, Weldon Long demonstrates how service agreements can drive year-long business. Gary Elekes explains service agreements and customer loyalty.
One of the biggest challenges contractors face is managing the slow season. Building enticing offers into your service agreements can help support strong customer relationships that drive business year-round.
This week, Weldon Long invites Gary Elekes to explain how you can utilize your service agreements as a marketing tool that creates new business and reinforces customer loyalty. Plus, our “Ask the Experts” panel explains how to overcome the "Getting 3 Bids" objection with a proactive sales approach.
All that and more, on this week's episode of EGIA’s Cracking the Code! Watch now at EGIA.org/CBS-Show before it enters the members-only archive on March 22.
About the Author
Weldon Long
New York Times Best Selling Author & Creator of the HVAC Sales Academy
Weldon Long is the NY Times Bestselling Author of The Power of Consistency and one of the nations leading experts on building profitable contracting companies. His clients include Direct Energy, Clockwork Home Services, FedEx, Dex Media, Carrier/Bryant Corporations, Goodman Manufacturing, Rheem/Ruud and many of the best service contractors in the nation. Dr. Stephen R. Covey, Tom Hopkins, Tony Robbins and the Napoleon Hill Foundation have endorsed his work and books. Learn more at www.HVACSalesAcademy.com or www.WeldonLong.com.
