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LEAD with Money

EGIA’s 'Cracking the Code' Weekly Show: Revenue Per Lead & Marketing Budget

March 21, 2019
New York Times bestselling author Weldon Long provides a detailed explanation of how to find your average revenue per lead. and why it matters.

What are you really losing when you fail to convert a lead? Understanding your average revenue per lead can help quantify the true value of each new prospect and keep your team motivated to close.

This week, New York Times bestselling author Weldon Long provides a detailed explanation of how to find your average revenue per lead and why it matters. Plus, our “Ask the Experts” panel discusses how much your marketing budget should be to remain competitive in the industry.

All that and more, on this week's episode of Cracking the Code! Watch now at EGIA.org/CBS-Show before it enters the members-only archive on 3/29.

About the Author

Weldon Long | New York Times Best Selling Author & Creator of the HVAC Sales Academy

Weldon Long is the NY Times Bestselling Author of The Power of Consistency and one of the nations leading experts on building profitable contracting companies. His clients include Direct Energy, Clockwork Home Services, FedEx, Dex Media, Carrier/Bryant Corporations, Goodman Manufacturing, Rheem/Ruud and many of the best service contractors in the nation. Dr. Stephen R. Covey, Tom Hopkins, Tony Robbins and the Napoleon Hill Foundation have endorsed his work and books. Learn more at www.HVACSalesAcademy.com or www.WeldonLong.com.

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