cacaroot/iStock/Getty Images Plus
Price Value Scale.jpg

EGIA 'Cracking the Code' Show: How to Overcome the Price Objection

Aug. 5, 2019
A transparent conversation with your homeowner customers about price considerations can help you close more deals.

Having a transparent conversation with your homeowners about price considerations can help you close more deals.

This week, learn how to use third-party validation to strengthen your brand value and overcome the price objection.

Plus, your CSRs will learn how to prevent one-leggers and your selling techs will learn how to sell on trust.

All that and more in the latest episode of Cracking the Code! Watch now at before it enters the members-only archive on August 9.

About the Author

Weldon Long | New York Times Best Selling Author & Creator of the HVAC Sales Academy

Weldon Long is the NY Times Bestselling Author of The Power of Consistency and one of the nations leading experts on building profitable contracting companies. His clients include Direct Energy, Clockwork Home Services, FedEx, Dex Media, Carrier/Bryant Corporations, Goodman Manufacturing, Rheem/Ruud and many of the best service contractors in the nation. Dr. Stephen R. Covey, Tom Hopkins, Tony Robbins and the Napoleon Hill Foundation have endorsed his work and books. Learn more at or

Voice your opinion!

To join the conversation, and become an exclusive member of Contractor, create an account today!

Sponsored Recommendations