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EGIA 'Cracking the Code' Show: How Your Brand Promise Drives Revenue

Nov. 29, 2019
Utilize your brand promise and communicate it clearly, to provide exceptional value for your customers and drive revenue.

Customers will spend 10% more for the same product if they receive better customer service.

This week, Gary Elekes continues the discussion on how to utilize your brand promise to provide exceptional value for your customers and drive revenue to grow your contracting business.

Plus, Weldon Long demonstrates how to communicate your values with your homeowners so they know you actually live your brand promise.

All that and more on this week's Cracking the Code, available free for all until 12/6. Watch now at EGIA.org/CBS-Show.

About the Author

Weldon Long | New York Times Best Selling Author & Creator of the HVAC Sales Academy

Weldon Long is the NY Times Bestselling Author of The Power of Consistency and one of the nations leading experts on building profitable contracting companies. His clients include Direct Energy, Clockwork Home Services, FedEx, Dex Media, Carrier/Bryant Corporations, Goodman Manufacturing, Rheem/Ruud and many of the best service contractors in the nation. Dr. Stephen R. Covey, Tom Hopkins, Tony Robbins and the Napoleon Hill Foundation have endorsed his work and books. Learn more at www.HVACSalesAcademy.com or www.WeldonLong.com.

About the Author

Gary Elekes | President

Gary Elekes is the president of EPC Training, co-founder of iMarket Solutions, an HVAC and plumbing contractor, and a recognized expert in lead generation and contracting with more than 30 years of experience in the trades. He is also a founding faculty member of EGIA Contractor University, which provides contractors with the training, tools and resources to build the business and life of their dreams. For additional information, visit egia.org/university.

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