KNOXVILLE, TN — Ripley PR, an award-winning global public relations agency specializing in skilled trades, manufacturing and B2B technology, is partnering with Bradford White Corporation, a leading manufacturer of water heaters boilers and storage tanks, to help professional contractors take their business to the next level with public relations.
In a series of 10 information-rich videos for Bradford White’s For the Pro® platform, Ripley PR CEO Heather Ripley shares actionable insights for growing your contracting business through PR.
“Bradford White and I share a commitment to the hard-working men and women in the home service industry,” Ripley said. “I established Ripley PR 10 years ago because I believe contractors deserve the same tools and knowledge that professionals in other industries have relied on for success for decades. Working with Bradford White on this initiative is another opportunity to empower and inspire business owners to reach their goals.”
PR as a Driving Force
Ripley’s For the Pro® videos are based on her best-selling 2021 book “Next Level Now: PR Secrets to Drive Explosive Growth for your Home Service Business.” In the series, she explains why public relations should be included in every home service company’s marketing plan and how it can be a driving force behind their growth over time. The series also covers essential topics such as press releases, social media, content, online reviews and crisis management to provide a comprehensive introduction to public relations for the plumbing, heating and cooling industry.
“We want our contractor customers to have access to the latest insights and best practices through our For the Pro® platform,” said Neal Heyman, director of marketing for Bradford White. “That includes resources to help them manage and grow their business in addition to technical tools and training. We have a great relationship with Ripley PR and recognize that Heather is a true thought leader in our industry. She has extensive experience and unique insights for how business owners can use PR to tell their brand’s story and reach a new level of success.”
Ripley PR was founded in 2013 with a focus on PR for skilled trades, B2B technology and franchise development. Ripley PR was named to the Forbes list of America's Best PR Agencies for 2021 and has been included in Entrepreneur’s list of Best PR Agencies for Franchise five years in a row. The agency offers strategic communications solutions for its clients, including crisis management, media relations and social media strategies.
For more information visit www.ripleypr.com or call 865/977-1973.
To learn more about Bradford White Corporation, visit www.bradfordwhitecorporation.com.