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Technician Communication pt. 1

March 22, 2024
Contractor University’s Cracking the Code Weekly Show.

Your technicians play a crucial role in educating and communicating to the homeowner, potentially even identifying additional homeowner needs like IAQ and accessory add-ons. But do they make those sales? Do they turn over leads to the sales team? Companies need to clearly identify processes and expectations, both on selling and installations, or risk suboptimizing both.

That’s why this week, Russ Horrocks breaks down how to train and coach technicians to go into the home with confidence and perform their job with passion and knowledge, while understanding and meeting expectations and goals.

All that and more on the latest episode of Cracking the Code! Watch, free for everyone, through March 28th at

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