When technicians are invited into the home, customers expect a respectful and solutions-focused experience. This means technicians educating the customer on upgrades or extra features should be delivered as a value-added part of the buying experience, not as a way of upselling for extra profit.
This week on Cracking the Code, Russ Horrocks offers strategies for helping your technicians become more comfortable with offering superior service to homeowners, increasing your sales and upgrading the customer experience at the same time.
All that and more on the latest episode of Cracking the Code! Watch, free for everyone, through April 4th at MyContractorUniversity.com/CBS-Show.