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HVAC Buying Psychology

June 14, 2024
Contractor University’s Cracking the Code Weekly Show.
High quality and high efficiency come with a high price tag. Homeowners experiencing sticker shock can lose faith in the contractor and often look to the competition for cheaper, lower value options. That is where tiered pricing options come in!
This week on Cracking the Code, New York Times bestselling author Weldon Long discusses alleviating price concerns by empowering customers with multiple options so that they can find a system they can both enjoy and afford.
All that and more on this week’s episode! Watch, free for everyone through June 20th, at MyContractorUniversity.com/CBS-Show.

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