Position Smarter Systems & Save Customers More

Contractor University’s Cracking the Code Weekly Show.
March 20, 2026
What are homeowners really buying when they replace their HVAC system—a box or a better outcome? In a market full of lookalike equipment and competing claims, contractors who can connect performance, comfort and long-term value are the ones who stand apart.
 
In this episode of Cracking the Code, Anton Martin, Owner of English Air, joins David Holt to talk about what it takes to deliver more than just equipment. From inverter technology and zoning to maintenance agreements and customer communication, Anton shares how contractors can create better comfort, lower utility costs and stronger customer relationships by focusing on the full solution instead of just the installation.
 
All that and more on the latest episode of Cracking the Code. Streaming now, free for everyone, through March 26th: MyContractorUniversity.com/CBS-Show.
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