Culture is not built by putting core values on a wall, any more than a business is built by filing for an LLC. A strong culture comes from the way you hire, train, lead, and take care of your people every day.

In this episode of Cracking The Code, Brad Barron and Jason Walker talk about what it takes to create a culture no one wants to leave. From building trust and reinforcing core values to training your team, holding people accountable and making work a place where you’re seen. They talk about how a fun dynamic helps contractors retain great people, create better customer experiences and grow without losing what makes the business worth being part of.

All that and more on the latest episode of Cracking the Code. Streaming now, free for everyone, through July 30th: MyContractorUniversity.com/CBS-Show.