Do you actually know what your techs are saying at the kitchen table? Every service call and sales visit is the most valuable conversation in your company, and most of the time it’s a black box. Ride-alongs help, but they cost a lot and don’t scale when you have 20, 50 or 200 technicians.

In this episode of Cracking The Code, Moe Abbas, CEO and Founder of SalesAsk, explains how AI coaching gives you a view into every client conversation. Learn how to score reps against your own process, coach them between calls, and role-play the next appointment with sales.

All that and more on the latest episode of Cracking the Code. Streaming now, free for everyone, through November 12: MyContractorUniversity.com/CBS-Show.