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Holly Shadel

Holly Shadel is the Senior Marketing Manager for Niagara, the leading manufacturer of ultra-high-efficiency plumbing products. Over the past five years, Holly was instrumental in successfully developing and launching an entirely new business unit for Niagara, as well as four new product lines, comprised of over 150 skus. Now with over 90 distributors directly partnered with Niagara, Holly continues to strategically grow relationships with the wholesale community while working to provide relevant industry education for plumbing professionals.

In 2022, Holly was recognized as one of Supply House Times’ Next Gen All Stars: Top 20 Under 40 PHCP-PVF Professionals, as well as a Women In Business Bronze Female Employee of the Year by the Stevie Business Awards. As a result of her hard work & accomplishments, Holly has been charged with helping implement Niagara’s eCommerce presence which will serve to target a new consumer demographic for the company.

Niagara was one of the first toilet manufacturers to re-engineer the flush for a high-power, low-maintenance, no-waste toilet with Stealth Technology that saves customers money by reducing water while maintaining high performance. Niagara supports the U.S. and international markets. For more information, visit or call 888/733-0197.