I was goin' to talk about the logic of hiring older techs as interim workers, but the following marketing topic seems more appropriate at this stage of my series about inexpensively growing your smaller company.
How to use other service providers’ email marketing lists
You're probably already recommending others for free, so why not make it pay? You ask owners of other small companies out to lunch — electrical, appliance repair, rug cleaning, house cleaning, gardening, and more. You'd be surprised how quickly so many agreed. When we contacted another company's clients, it was done only with their total cooperation. We followed up with one of our monthly newsletters and a snail-mail packet containing a brochure, fridge magnet, special offer, coupons and other good stuff.