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A little marketing advice for the smaller contractor

Referrals and testimonials drive almost all businesses in today's marketplace. You ask your present client for a referral. If he is impressed with your work, why wouldn't he refer you to those friends and relatives? Offer the customer a significant reward for any referral made that turns into a booked call.

You small outfits have such an advantage over the bigger companies when it comes to marketing that they have whole divisions aimed at copying what they perceive you are doing. The question then becomes, “Are you doing what they think you're doing?”

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