11 advertising mistakes plumbers should avoid

The first step in the design of any ad is the identification of the objective Most contractor advertising appeals to men, even though women select plumbing contractors You can no longer take out a big Yellow Pages ad, wait for the phone to ring, and consider that a marketing plan Often the messaging from one plumber looks and sounds just like the marketing messaging from any other plumber Good graphic design can spell the difference between an ad that works and one that fails Advertising and marketing requires repetition    

Marketing is a challenge for most plumbing contractors.  They don’t know where to market or what to say.  Here are the most frequent advertising mistakes plumbers make.

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TAGS: Marketing
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