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Lochinvar kicks off most rewarding VIP contractor program yet

LEBANON, TENN. The Lochinvar VIP Contractor Program, now kicking off its seventh year, helps contractors maximize their success and profitability while rewarding them throughout the heating season for their performance and participation. Additionally, the points system is back and the 2011-2012 program features an all-new monthly sweepstakes that allows for double the number of grand prize winners.

Originally designed to reward contractors for installations of the KNIGHT Residential Heating Boiler, the VIP Contractor Program has expanded in recent years to include additional Lochinvar products such as the Efficiency and Solution residential boiler lines, the KNIGHT XLCommercial Boiler and the Squire Indirect Water Heater. With each registered purchase of any of these products, the contractor earns points that can be redeemed online from a catalog of prizes.

From flat screen televisions to sporting goods, participating contractors can earn a wide array of prizes based on the number of products installed over the course of the program. While the contractor has the option of mailing in the registration card that accompanies each unit, online registration is encouraged and earns him or her an additional 20% extra bonus points.

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In addition to accruing points, participating contractors are entered into a monthly sweepstakes with each registration. Each month throughout the program, one participant will be randomly selected to win a spot on one of two three-day trips to Nashville, Tenn. Contractors also have the opportunity to compete on a monthly basis by showcasing their installations at After the projects are reviewed by a panel of Lochinvar judges, one contractor each month is awarded a $250 gift card of their choice. The contractor who is named the overall winner of the Installation Showcase joins the 12 sweepstakes winners in Nashville, along with the seven top-performing VIPs who register the most purchases of qualified products.

The 20 contractors who win the grand prize trip, along with their guests, will be treated to three days of VIP treatment in Nashville. The all-expenses-paid trip includes a stay at the legendary Opryland Resort, a dinner cruise on the General Jackson Showboat, a night of entertainment at the Grand Ole Opry, a tour of the Jack Daniels Distillery and a visit to Lochinvar headquarters for a roundtable discussion.

In addition to all of these rewards, there are resources available to VIP contractors. Participants are provided with sales tools and marketing materials to help them merchandise their services to prospective customers, such as homeowner literature, postcards, advertisements and a customized listing at A total of six educational webinars will be held during the heating season to offer technical tips and information on various industry topics, and to keep VIPs up-to-date and in-the-know, a monthly newsletter is distributed with information and updates on all product and program news.