America's Sewer-Hero Makes National Debut

Feb. 22, 2010
Mr. Sewer - the nation's newest sewer and drain franchise - to launch expansion plans at trade expo.

PEORIA, ILL -- Mr. Sewer is making its debut as a national franchise Feb. 24-27 at the 30th Annual Pumper & Cleaner Environmental Expo, in Louisville, KY - the 75th largest tradeshow in the U.S., according to Tradeshow Week magazine.

"This is World's Fair of our industry, and we plan to meet
many prospective franchisees while we are at the expo," said
Bruce Winborn, president of Mr. Sewer Franchising Inc.

The company reflects its reputation as America's Sewer-Hero
through its corporate logo, which features a caped man with
a red "S" emblazoned on his chest and a plunger by his side.
Yet while the company has a sense of humor, its management
and staff take business quite seriously. "We provide a
necessary service that transcends economic conditions,"
explained Winborn.

The franchise concept is based on the original Mr. Sewer
concept that began in 1982 in Peoria, IL. "We took our
Peoria business model and added many upgrades to make it
franchise-friendly," stated Winborn. "Our service vans are
equipped with notebook computers, GPS systems and wireless
Internet. This greatly improves response time, a critical
factor in this business."

Mr. Sewer is offering significant incentives to entice
prospective franchisees. "Many small operators serving
medium-size metropolitan areas have been ignored by
franchising companies, and many larger cities need another
offering to service those areas as well," said Chief
Operations Officer Martin Winborn. "We are here to fill that
need in the marketplace."

He added that while many existing contractors can benefit
from Mr. Sewer's branding approach, only a fraction of them
will be awarded territories. "We have a set of standards
that all prospective Mr. Sewer franchisees must meet. We
want to recruit the best people who are already in business
and help them develop a loyal base of repeat and referral

Bruce Winborn acknowledges that the business is for hard
workers committed to the trade. "This is a very demanding
job," he said. "I've done it all myself - I still get out
there and get dirty. I'll bet I'm the only corporation
president out there who wears overalls."

For more information, visit

Mr. Sewer will be at Booth #164 at the Pumper & Cleaner
Environmental Expo.

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