Rinnai launches social media initiative

Aug. 12, 2009
Rinnai Corporation has launched its first Facebook fan page, adding a new element to the company’s growing social media strategy.

PEACHTREE CITY, Ga. – Rinnai Corporation, one of the world’s leading gas appliance manufacturers and the number one selling brand of tankless gas water heaters in North America, has launched its first Facebook fan page, adding a new element to the company’s growing social media strategy. The page, entitled “Rinnai Tankless Water Heaters,” is designed for consumers and dealers who are fans of Rinnai’s tankless water heaters and for those who are interested in learning more about tankless technology. The page, which features basic company information, product images and videos, will serve as a platform for Rinnai to announce select promotions and events as they occur throughout the year.

“Social networks have really changed the way Rinnai communicates with consumers and dealers,” said Kelly Matheny, Rinnai’s e-marketing manager. “Networks like Facebook and Twitter allow us to create an ongoing dialogue with online audiences, which is of immeasurable value to our company. We’re not just using social media as another way to advertise; it’s helping us get a feel for what matters most to consumers and dealers as well as their overall impression of the Rinnai brand.”

The company’s foray into Facebook is the second step in a tiered social media strategy, which also includes participation in Twitter. Over the past few months, the company‘s Twitter efforts have proven to be extremely valuable in a variety of areas, helping Rinnai address consumer inquiries, dealer requests for marketing materials and customer service issues.

“We branded our Rinnai Facebook and Twitter pages as corporate sites with the initial goal of reaching individuals who are already familiar with our brand. This allows us to provide information to captive audiences who are interested in the latest Rinnai news or are looking to interact with Rinnai regarding a particular product or marketing request,” said Matheny. “The beauty of social networking is that we will be able to leverage these existing relationships by encouraging our online networks to share their enthusiasm for Rinnai with others who may be unfamiliar with our brand. Ideally, we want to reach anyone who enjoys the comfort and convenience that hot water brings to daily life.”

Individuals can become a fan of the “Rinnai Tankless Water Heaters” Facebook page by visiting www.facebook.com/RinnaiTankless and clicking on the “Become a Fan” option. Twitter users can follow Rinnai at www.twitter.com/Rinnai. For more information about Rinnai, visit www.rinnai.us.

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