Watts Survey Reveals Low Homeowner Awareness of Backflow Prevention

Watts recently conducted a national survey of more than 1,000 single-family homeowners on public water systems to assess consumer awareness of backflow prevention. The results reveal a major knowledge gap, along with a clear opportunity for more public education.

Two out of three homeowners reported they had never heard of a backflow preventer. Among those who were familiar with the term, most were unsure of its purpose or whether one was installed at their home. Very few knew if their backflow prevention device had ever been tested.

The survey also found that four out of five homeowners believe their municipality has not done enough to educate them about backflow prevention. Respondents said they would prefer to receive this type of information through familiar channels such as utility bill inserts, mailed flyers, and annual reminders, rather than relying on digital formats alone.

Watts commissioned the survey to help utilities, code officials, and water safety advocates better understand how to engage the public on this issue. While homeowner awareness remains low, the findings suggest a strong desire to support protective measures when the information is clear and accessible.

With National Backflow Prevention Day coming up on August 16, these findings underscore the importance of continued education and outreach to help safeguard our water systems.

To see the survey results, visit watts.com/BackflowSurvey.