MARIETTA, GA -- (BUSINESS WIRE) -- Wrench Group, a national leader in home services, has expanded into Nashville, Tenn., as it pursues new markets through its successful “greenfield” growth strategy.
The company added its 24th market nationwide as Coolray, a southeast leader in home maintenance and repair services, announced it had opened its first location in Nashville this week. The move brings Coolray’s 56 years of experience in air conditioning, heating, plumbing, electrical and water solutions to homeowners across middle Tennessee.
“Nashville’s a dynamic, growing area that is a fantastic place to do business,” said Ken Haines, CEO of Wrench Group. “As we looked at Coolray’s next expansion in the south, Nashville was a no-brainer, as it’s a place we’ve wanted to be for a long time due to its rapid growth and friendly business climate.”
Coolray plans to bring 150 new jobs to Nashville in the first two years of operations in the area. The company currently serves more than 200,000 customers annually in Georgia and Alabama.
“Our local leadership, starting with our Nashville General Manager Jeff Watts, are all people with deep ties to Tennessee and know the market inside and out,” said Andy Piercefield, Vice President of Business Development and Retail Operations at Wrench Group.
This is the fifth market where Wrench has employed a “greenfield” strategy. The company previously opened greenfield locations in Austin, Texas; Orlando, Fla.; Tucson, Ariz.; and Birmingham, Ala. over the past 18 months. All four locations have quickly built a strong and loyal customer base and developed numerous community partnerships.
For more information, visit www.wrenchgroup.com.