The shower: A haven for new ideas and creativity

The shower isn’t just a place for bad singing and avoidance of soapy eyes. According to a recent survey, commissioned by Hansgrohe and undertaken by cognitive psychologist Scott Barry Kaufman, it’s a place for new ideas and creativity as well.

According to the study, 72 percent of people said they have experienced new ideas while in the shower. In fact, 14 percent said they take showers for the purpose of generating new thoughts, insights and creativity.

Richard Grohe, Deputy CEO of Hansgrohe SE, said his company is a firm believer in the power of the shower to improve the mind.

“To gain more insight into the subject, we reached out to Dr. Kaufman, a highly regarded expert in the field of creativity,” he said. “His survey suggests that the sensation of the water’s spray combined with the tranquility of the showering ritual may help free the brain and stimulate fresh thinking. We are pleased to provide this experience through our products and will continue to innovate in the category, whether through research, testing at our dedicated spray lab in Germany or via bright ideas born under our own personal showers.”

The survey interviewed 4,000 people ages 18 to 64 across Brazil, China, U.S., U.K., Germany, South Africa, France, and Spain and was conducted by ICM Research.

Take a look at this photo gallery, which breaks down some of the numbers from Hansgrohe’s survey.