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Why Field Service and CRM Software Need to be Best Friends

While CRM is designed to manage the customer experience, field service management software helps companies go deep into their data to ensure customers can be served profitably and successfully.

FSM and CRM are usually integrated with Enterprise Resource Planning (ERP) to eliminate duplicate data entry, avoid costly mistakes due to lack of data, and share customer information in real-time. FSM software vendors and others offering best-of-breed solutions generally offer standard integration approaches, but in most environments it also makes sense to integrate FSM software with CRM software. This ensures a consistent customer experience regardless of whether a customer is interacting

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