Contractormag 2893 Webdevelopment

Contractor website best practices – webcast

Feb. 16, 2016
Webcast topics include website design, search engine optimization (SEO), social media integration and more Panelists include Kara Wallace, Marketing Director at Mortensen Construction, and Perryn Olson, Account Director at Hinge Marketing

NAPERVILLE, IL — February 16, 2016 — A webcast entitled Contractor Website Best Practices will be presented Thursday, March 24, 2016 at 1 PM CST by the Construction Marketing Association (CMA).

Webcast topics include website design, search engine optimization (SEO), social media integration, lead generation, content, and several examples.

Panelists include Kara Wallace, Marketing Director at Mortensen Construction, and Perryn Olson, Account Director at Hinge Marketing. CMA Chairman Neil M. Brown will be the webcast moderator.

To register for the free Contractor Website Best Practices Webcast, link to:

About CMA

The Construction Marketing Association (CMA) provides professional development and training, resources and information, networking and recognition to marketers in the construction industry. CMA sponsors the annual Construction Marketing STAR Awards, and the Certified Construction Marketing Professional (CCMP) program.

Full information on the association is available on the website at The site links to the award-winning Construction Marketing Blog with marketing news, resources and related content, and the association's Twitter, Facebook, Google+, YouTube and LinkedIn pages. Questions? Contact Neil Brown at 630/868-5061.

About Perryn Olson

Perryn is an Account Director with experience working in many industries and a special focus in AEC. He is a certified marketer with the Society for Marketing Professional Services (SMPS), and the Construction Marketing Association (CCMP). Perryn is president of SMPS Southeast Louisiana and past president of Executive Connections, a business networking organization in New Orleans.

An acknowledged expert, he speaks regularly at professional conferences around the country, and has written extensively for construction industry publications including AGC, ABC, and CFMA. In 2014, he published his first book, Construction Executive’s Guide to Brand Marketing. Perryn is an avid blogger, an Eagle Scout, and a graduate of Loyola University New Orleans. In 2013, he was named one of ENR’s 20 Under 40 in Texas and Louisiana. Today, he lives just outside of New Orleans with his wife, daughter, cat, and husky.

About Kara Wallace

Kara Wallace has spent her career in B2B firms where she has mastered the art of turning the intangible nature of services into a compelling value proposition. Kara has served as VP of Marketing for the North America region of a $1B global publicly traded company, and she has most recently joined Mortensen, a $3.5B development and construction firm ranked among the Top 20 in the US.

At Mortensen, Kara serves as the Director of Strategic Marketing with responsibility for enabling the organization’s strategy through empowering high-performance in business development and marketing. Kara is a frequent speaker on topics from sales enablement, to digital marketing, and marketing ROI. Kara holds an MBA from the Kellogg School of Management at Northwestern University, and a BS in Communication Studies from the University of Minnesota.

About Neil M. Brown                                     

Neil Brown is Chairman of the Construction Marketing Association. He has been CEO of numerous marketing consulting and creative agencies for the past 15 years, managing some of the biggest brands in the construction sector including Emerson Electric, USG and Bosch Tools. Prior to the agency-side, Brown was a brand manager at electrical products marketing powerhouse IDEAL Industries, and later CMO of an architectural metals manufacturer. Neil is a frequent speaker, author and contributor to BtoB magazine, Advertising Age, Marketing Week and the Construction Marketing Blog. He holds a BS–Marketing from Southern Illinois University, and an MBA from Northern Illinois University. In 2012, he published the book, Tools of the Trade: Modern Marketing for Construction Brands.

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