Contractor Commerce, Ferguson Partner to Help Contractors Sell Online
Key Highlights
- Turn your website into a sales tool with online booking, quotes and equipment purchasing
- AI-powered search visibility helps contractors get found in today’s digital-first buying journey
- No added complexity—contractors keep control of pricing, products and customer relationships
LEBANON, OH — Contractor Commerce, an e-commerce and online sales platform built for home service contractors, announced a strategic alliance with Ferguson aimed at helping contractors modernize how they sell services and connect with customers online.
The collaboration is designed to give Ferguson customers access to tools that turn contractor websites into active sales channels—allowing homeowners to request quotes, book services, purchase equipment and enroll in maintenance memberships at any time.
Turning Contractor Websites Into Revenue-Generating Tools
The Contractor Commerce platform enables contractors to offer self-service options directly through their websites, helping convert traffic into booked work and recurring revenue without adding administrative burden.
Contractors maintain full control over pricing, product offerings and customer relationships, while providing a more streamlined buying experience for homeowners.
“For contactors, a website should be more than just an online placeholder; it’s an asset that should be generating real revenue,” said Paul Redman, President of Contractor Commerce. “Our strategic collaboration with Ferguson provides contractors a new avenue to drive sales and profitability online, all while providing the end customer with a smoother experience.”
Meeting Changing Customer Expectations
The partnership reflects a broader shift in how homeowners search for and purchase home services, with more customers expecting fast, digital-first interactions.
Contractor Commerce said its platform is designed to meet those expectations by simplifying the buying process and allowing customers to engage with contractors on their own schedule.
AI-Driven Visibility Helps Contractors Get Found
In addition to e-commerce functionality, the platform includes AI-powered search optimization tools that help contractor websites rank and appear in emerging AI-driven search environments.
As more homeowners rely on AI tools to find and evaluate service providers, visibility across these platforms is becoming increasingly important for winning work.
Practical Tools Built for Real-World Use
Ferguson said the alliance aligns with its focus on supporting contractors with solutions that improve day-to-day operations and long-term growth.
“Contractor success is at the center of everything we do, and success today means continuing to anticipate and meet changing consumer expectations,” said Scott Hager, Vice President of HVAC at Ferguson. “That’s why it’s critical that contractors have access to tools that are both powerful and practical. Contractor Commerce supports that evolution with capabilities designed for real-world application.”
For more information about Contractor Commerce, visit ContractorCommerce.com.