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EGIA’s Cracking the Code Weekly Show “How to Handle Sticker Shock”
Sticker shock can be a big hurdle for a lot of homeowners. So what exactly do you do when a so-far cooperative customer sees the price and flips out?
This week, Weldon Long takes on the age-old subject: How can you ease the unrealistic price expectations some homeowners may have, so you don't wind up simply giving them the cheapest system that won't leave them satisfied?
That, plus the greater "price objection" issue and much more, in this week's episode of Cracking the Code!
Watch now at EGIA.org/CBS-Show before it enters the EGIA members-only archive on 8/24.
Weldon Long | New York Times Best Selling Author & Creator of the HVAC Sales Academy
Weldon Long is the NY Times Bestselling Author of The Power of Consistency and one of the nations leading experts on building profitable contracting companies. His clients include Direct Energy, Clockwork Home Services, FedEx, Dex Media, Carrier/Bryant Corporations, Goodman Manufacturing, Rheem/Ruud and many of the best service contractors in the nation. Dr. Stephen R. Covey, Tom Hopkins, Tony Robbins and the Napoleon Hill Foundation have endorsed his work and books. Learn more at www.HVACSalesAcademy.com or www.WeldonLong.com.