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Brand Purpose and Brand Strategy

April 15, 2022
Contractor University’s Cracking the Code Weekly Show.
95% of purchasing decisions are subconscious, so how your brand is perceived in the marketplace is a matter of great importance.

This week, Drew Cameron introduces the key concepts behind brand purpose and brand strategy, and how to design an external communications strategy that positions your brand as the leader in your marketplace.

All that and more on this week's episode of Cracking the Code, free for all until 4/22 at

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