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Consumer Financing ABCs for HVAC Businesses

April 12, 2024
Contractor University’s Cracking the Code Weekly Show.

When your salespeople are in the home representing your business, it’s important that homeowners trust them to be end-all, be-all experts on HVAC systems and HVAC sales. So when your salespeople offer financing to the customer, it is imperative that they are also able to educate the homeowner with the associated basic financial literacy.

That’s why this week on Cracking the Code, Matthew Bratsis of OPTIMUS Financing shares with you and your employees basic financial literacy terms and how financing can help you sell to more customers, even if they have bad credit.

All that and more on the latest episode of Cracking the Code! Watch, free for everyone, through April 18th at

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