The 60-Second Rule: 2X Lead Conversions

Contractor University’s Cracking the Code Weekly Show.
Nov. 21, 2025
Is your follow-up speed costing you thousands in missed revenue? Studies show that if you don’t reach a new lead within a minute, your chances of converting it drop by more than half. In today’s world of instant responses and disappearing attention spans, every second truly matters when responding to homeowners.
 
This week on Cracking the Code, Justin Judd, Vice President of Sales & Partnerships at CHIIRP, explains why speed is now the #1 driver of conversions in home services. Justin breaks down how contractors can use simple AI follow-up to respond faster while still keeping communication personal, and the proven formula for estimate follow-up that seals the deal. 
 
All that and more on the latest episode of Cracking the Code! Streaming now, free for everyone, through Dec 3: MyContractorUniversity.com/CBS-Show.
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