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To Market, or Not to Market? What a Question!
Oct. 16, 2023
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6 Simple Ways to Boost Sales
Oct. 13, 2023
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Leading With Positivity
Sept. 18, 2023
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14 Simple Things to Make Your Plumbing Business Stand Out
Aug. 16, 2023
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When Things Go South
July 18, 2023
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Your Reputation is Only as Good as Your Last Review
July 12, 2023
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Six Preparations for Plumbing in a Perilous Economy
June 23, 2023
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7 Deadly Sins of Plumbing Contractors
May 24, 2023
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Reach Local Audiences with Social Media
May 16, 2023
Here are the benefits of social media, tips for competing with major companies, and some content ideas to get you started.
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Professional Branding: The Solution to Your Staffing Woes
May 5, 2023
Telling the story of your business in consistent, compelling ways can help attract younger skilled workers.
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6 Reasons Why Plumbing is a Noble Profession
April 19, 2023
Take pride in your profession. Take pride in plumbing.
Ripley PR Celebrates 10 Years
March 29, 2023
The Maryville, TN-based public relations agency commemorates a decade serving the skilled trades industry.
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Do You Need a Business Coach?
March 28, 2023
You can always improve and unless you continue to work on your game, your game will suffer. It is true is sports and it is true in business.
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Using QR Codes In Marketing
March 3, 2023
Contractor University’s Cracking the Code Weekly Show.
eBook: Building Your Plumbing Business Brand
Nov. 10, 2023
The articles collected here will give you guidance on how to build your brand into something respected, depended on, and instantly recognized.
Matt Michel: On Marketing
Jan. 31, 2023
10 Steps to Turn Trade Shows Into Opportunity Shows!
Feb. 17, 2023
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How To Build a Referral Program
Feb. 13, 2023
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Three Ways Your Marketing Can Stand Out
Jan. 31, 2023
eBook: The Best of Matt Michel
Jan. 29, 2023
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7 Reasons Why You Need to Grow
Jan. 5, 2023
Whether you want to admit it or not, when you are coasting it means you are headed downhill.
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14 Things to Know About Heat Pump Water Heaters
Nov. 21, 2022
Expect more interest in electric products from environmentally-conscious consumers and more mandates away from gas by local governments.
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6 Reasons You Need to Raise Your Prices Now
Oct. 17, 2022
If you haven’t raised prices, you definitely need to raise them. Here are six reasons why.
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28 Best Practices for Fraud Prevention, Part 2
Sept. 19, 2022
In this second of a two-part series of 28 best practices you can take to limit your exposure, the final 13 best practices are shared.
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