Hansgrohe/Axor invites people to "Pin to Win"

June 11, 2012
Pinterest.com, the hottest and fastest growing social media entity ever, is a great tool to get those bathroom decorating ideas flowing.

ALPHARETTA, GA -- As the days get longer, consumers, A&D and trade professionals around the country are getting into the spirit and planning their ideal remodels. Need some inspiration? Pinterest.com, the hottest and fastest growing social media entity ever, is a great tool to get those bathroom decorating ideas flowing. A big proponent of the platform, Hansgrohe/Axor is holding a “Bathroom Dreams Contest,” which calls upon design maven pinners and pinners-to-be to create Pinterest “boards” of stunning bath designs, trends and inspiration. The company will give a $500 Apple gift card to each of the ten best boards, chosen by a panel of industry experts. The contest will kick into gear on June 1st at 12 AM EST and end on July 27th at 11:59:59 PM EST. Axor, the designer brand of Hansgrohe, just launched their much anticipated Axor Bouroullec line with the talented Ronan and Erwan Bouroullec. The versatile collection invites users to think about how they use the space and interact with water to create their own customized bathroom configurations. Hansgrohe/Axor implores design-loving pinners to take a cue from the talented brothers and stimulate their own creativity via the Pinterest contest. Happy Pinning!

To enter the competition, contestants will need to follow the process below:

·      Follow @HansgroheUSA on Pinterest

o   Pinterest is, free, invite only and can only be activated via a Facebook or Twitter account. If an entrant hasn’t joined Pinterest, they can request an invitation from Pinterest at http://pinterest.com/about/help. There is no assurance that Pinterest will honor the request for an invitation, nor is there any assurance that the invitation request will be granted by Pinterest within any particular time frame or in time to enter the promotion.

·      Create a Pinterest board that shows off one’s dream bathroom and be sure to title it “Bathroom Dreams”

o   The board can be inspired by a project that has just been completed or by the bathroom the contestant wishes they had.

·      The board should include at least 10 pins that represent the contestant’s dream bathroom and 2 repins from the trend boards on @HansgroheUSA

·      For each pin, include Pinterest handle, @HansgroheUSA, and the hashtag #bathroomdreams in the description

·      When the “Bathroom Dreams” board is complete, the contestant should post a comment @HansgroheUSA under the Bathroom Dreams Board with a link to his/her board during the Promotion Period (an “Entry”). No changes may be made to the entrant’s Bathroom Dreams board after the end of the Promotion Period.

Timing & Rules*

·      Entries will be accepted from June 1 – July 27. Contest ends at 11:59:59 pm EST on July 27, 2012. Limit one entry per person.

·      Boards will be judged by an expert panel based on uniqueness, creativity, Hansgrohe/Axor inspiration and products utilized, as well as adherence to the guidelines

o   Expert panel members: Hansgrohe marketing employee, Media, Industry Expert, Architect or Interior Designer, Influencer/Partner

·      Winner(s) will be announced via Hansgrohe social channels on or around August 17, 2012

* Contestants can find the complete official rules on Hansgrohe USA’s Pinterest page: http://pinterest.com/hansgroheusa/bathroom-dreams-contest/

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