Here are just a few of Matt Michel's suggestions:
Get hundreds of video reviews
Use Shutterfly to create a credibility book
Rent a movie theater for a customer appreciation party
Buy ice cream bars in the summer
You can differentiate yourself — hydronics requires a knowledge of gas/electric heating and plumbing and pumps.
Hydronics contractors are considered the cream of the crop.
Offering hydronics sets you apart.
When the Service Roundtable held its International Roundtable in Las Vegas, one of the social events was held at the Stratosphere hotel and casino where the entertainment includes jumping off the top of the building. Never a shrinking violet...