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All of your advertising is worthless unless you get this right

What I’m referring to is the old “love ‘em and leave ‘em” scenario. You know how it goes. Home service companies spend tons of money or time, effort and hard work advertising to suspects with the hopes of finding some prospects.

It’s a fact. Not a pretty one, but a fact just as well. It’s happened to me. It’s happened to you. It’s happened to my customers. And it’s happened to yours. And worse, it’s likely happening to you right now and it’s probably costing you a lot of money.

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